Customer Retention For Small Businesses

Loyal clients help business thrive! According to a study by the global business consulting firm, Bain and Company,"a 5 percentage increase in client retention can increase a company's gainfulness by 75 percentage!" In addition, loyal clients are likely to recommend your business to friends and acquaintances. Retaining client loyalty is not hard to do - all you need is a little TLC.

Exceed expectations:

This is a no-brainer. Remember when you walked into an establishment and were greeted individual with a happy face who was there to help you when you necessary it? Your experience there probably put a grin on your face, didn't it? Apply the same techniques that made it a red-letter experience to your business culture. If you have an online business, make a point you keep your clients updated on their purchase at every step. Confirm defrayal receipt, give thanks them for their purchase, provide them with an invoice, and give them tracking information. If something goes wrong during or after a transaction, make a point you help them until their problem is resolved. This doesn't require any extra money, just some extra time and patience.

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Treat your clients like friends:

You don't have to invite your clients to your house to make them feel special, but friendly chin-wag always makes individual feel remembered. You decidedly won't remember every single detail of every client that you had a conversation with, but chin-wag ne'er hurts if you recognize a face. If you own an online business, make a point that every returning client sees a 'welcome back' banner on the landing page of your website.

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Keep them in your inner circle:

Make sure that you maintain a client database with their e-mail and posting address on with their last purchase so that you can keep them updated on various promotions and discounts. You can also send them e-mails about products, services and special promotions that are incidental their last purchase. Before you send any e-mails, delight brush wise e-mail marketing 'best practices'

Celebrate with them:

Take your clients' birthday information and send them a personalized card or e-card with a special discount or coupon for their birthday. You can be sure that some clients won't let a dead good coupon sent especially for their birthday attend waste.

Encourage feedback:

Invite clients' criticisms and let them know that you want your products, services, and client service to meet their needs. You'll be goggle-eyed of the great advice you get from clients and many of them would be happy to give you their two cents or extolment your business. But don't just stop there -implement what's been recommended!

Turn that frown top down:

Save for utopian societies, not every client you serve will be altogether happy with your products or services. If a client is upset or disappointed, offer some options to assuage their concern, be it a discount on their next purchase, store credit, a gift certificate, etc.

Create a loyalty program:

Membership, client loyalty, or point accumulation plans works like a charm. According to ntouchloyalty.com, "studies show that clients who belong to a loyalty program visit doubly as often and spend 4 multiplication as a mint like those that don't".

With these simple tips, you can easily get many clients to come back time and time again. You don't need to implement these ideas all at one time. Rather, just pick few that fit your business model and try them out! It sure as shootin can't hurt, right?