Small Business merchandising exploitation Instagram
Instagram is an online mobile application that is used for sharing pics and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to picgraphs that they had taken on their mobile phones and would allow them to easily upload and share these pics with friends (or account following) exploitation the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
- There are more than 300 million Instagram users worldwide.
- Approximately 70 million pics are uploaded per day.
- The account is 'free' to set up so there are low barriers to entry.
- It is a medium that allows for easy sharing of content 24 hours a day.
- What kind of succeeder have businesses achieved exploitation Instagram?
- Businesses such as Levis, L'oreal and hundreds of others have been able to use the tool to:
- To increase awareness of their products and services.
- To increase brand recognition.
- To showcase their community and unpaid work to inspire and attract prospective customers to engage with their product, service or brand.
- Run succeederful promotions, competitions and giveaways.
Small Business merchandising succeeder with Instagram
Instagram appears to be particularly popular with product based businesses ascribable its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved succeeder exploitation Instagram. This is because the application allows for pics to be posted and shared of people either wearing or exploitation these products. For instance, a food manufacturer power post pics of individual cookery with, sharing a meal, or diverting friends exploitation their food products. This succeeder is not exclusive to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients. For instance, Melbourne based cafThe Kettle Black had over 45,800 following in March 2019 they have achieved this through the use of attractive picgraphs of their food and images of cafe meals that Instagram users would be attracted to, besides as exploitation hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Influencer merchandising
Bloggers, social media stars and media personalities have concentrated a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This 'influencer' group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by acquiring your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account bearer will help you to grow your audience more quickly. Therefore taking the time to identify key 'influencers' in your industry and how you can tap into this is important.
Hashtags - What are they?
How can they be accustomed increase business exposure?
I suggest that if you are interested in acquiring onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a pic that you upload. To create a hashtag you need to use the # symbolization at the front of the tag and so add a keyword or several keywords without spaces after the hash symbolization. For example, you power post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar hashtags as they are also popular on Twitter but if you are not have a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your pic to a subject or topic category that is 'searchable' or 'popular' on Instagram.
Remember:
- No spaces in your hashtags
- No special characters can be used in your hashtags E.g.!@$&
Instagram includes a powerful search feature so if posts are set to 'public' you can use hashtags to tag your pics and videos so that the content becomes easier to search and becomes more accessible to the public. That means when individual runs a search and is exploring that 'search term' your content may be discovered which leads to more people determination out about your business or brand.
Some hashtags are very popular so it's important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to overcome out of your content.
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