You may have detected it before, but here we go once again; an effective social media merchandising scheme is part of a large content merchandising plan. And unless they are integrated, you can hardly make a dent in that big wide world of web. Paid promotion can always help you to get you the right attention. But if you want your dealings to increase, then you need to follow few simple rules spell capital penalty the plan. Let us try to find out about some important aspects (some does and don'ts) of social media merchandising which can be helpful for business.
Always center current issues
Human beings have fugitive memories. And with their access to huge information, it becomes difficult to center any single topic for long. Plus their interest also lies on things that are current and relevant. A general blog post will not fetch you enough attention. But if the posts are overlapping current trends and talk about what is going on right now, your following will take note. They will also make it a point to share the post among friends or in their close circle, increasing its visibility. With any content, to become popular it should be accessible and visible to a large group of people. So, if you want your blog posts to be popular, you should select a topic that is current.
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Knowing the difference between content merchandising and social media merchandising
While for the self-made implementation of any social media merchandising scheme it is dead imperative that both social media and content merchandising go hand in hand; it is also important to know the difference between the two. Keeping in mind the overlaps, one should also remember that the core of these two strategies is slightly different. With social media the focus is more on brand awareness. The discussion mostly revolves around the brand. It is also applied for client retention or satisfaction.
The platform of social media is vast and can be used effectively as an open assembly for to have dialogues with clients. This is more of an interactive domain, where clients and business owners can engage in a dialogue or discussion. In case of content merchandising, the results are aligned with demand generation. With quality content comes prospective clients and as you forge a relationship with potential targets, you open a channel for lead conversion. But the underlying thought behind both the concepts are the same: clients are always the priority.
Posting the content in aggregate time zones
Social media helps to build an online community of your prospective clients. The more it expands, the better are your opportunities in business. And to do it, you need to be accessible to one and all. Posting your content in several time zones can actually help you to get more dealings. Tweeting the link several multiplication will increase the number of page views. It has been notable that different people have different social media habits, and reposting any Tweet or any blog post with minor tweaks in various time zones only increase your visibility.
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