Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is au fon anything that is clearly defined as a marketing effort. Simple, isn't it? It is au fon anything specific in your marketing plan. So what types of things are considered marketing initiatives? Here are few examples that may help you.
For big companies, a marketing initiative can be a theme. For instance, a set of commercials that use a specific character or funny situation again and again may be considered a marketing initiative. This, though, would sure be more common with large businesses. An example of this is the Geiko commercials that feature the cute talking gekko. The initiative is to associate their automobile insurance services and products with a character that sticks in your head. Being cute is an added advantage. This is why many commercials use cute, desirable characters such as babies and puppies etc.
Another example of a marketing initiative is labor a certain method relentlessly. Sometimes you may wish to focus your efforts only on one method of marketing. If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. You will outline a plan very specific thereto initiative. And you will carry it out. Focusing your efforts into a sole initiative demands that you understand it intimately. You better know what you are doing if that's the ONLY initiative you've got. In addition you also need to have a backup plan in case your initiative does not come through for you as you hoped. Often, when you put all your eggs in one basket, you better have more eggs!
WHO MARKETING DEFINITION
Another type of marketing initiative you may invoke is a large scale shift in what you are doing. If you are going from traditional marketing to only use the net that is a whole new marketing initiative you are putt in place. Though not as specific as other examples, it is sure something that directly affects the marketing of your company. These types of initiatives are commonly done parallelly with your existing marketing initiatives. The old initiatives are slowly phased out as the new one takes over.
A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way you promote your company, or more specifically what about the company you are trying to promote. A shift in positioning is a good example.
Marketing initiative is a broad term that is used often. However, if you understand what it is you will be more able to effectively put an initiative in place if you need to. Changing or implementing an initiative is a big part of the promotion of your business. So it's important that you understand what it means in the first place.
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