Choosing Small Business Web Marketing Strategies

My small business Web merchandising strategies is to keep it simple.

Simple to me is:

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• focused,
• scalable,
• systematic and teachable,
• can be leveraged, and
• is easily measurable.

Of course, it must be effective as well.

When diving into Web merchandising for your small business, it's a good idea to explore your options, but then you need to pick and choose. Unless you have millions of dollars and a huge team, you can't possibly execute all the Web merchandising strategies effectively.

Elements of a Great Small Business Web Marketing Strategy

Simple business merchandising strategies to me are those that are focused, scalable, systemic, and can be leveraged.

1. Be Focused with your Business Web Marketing Strategies

Getting focused in critical. "Pick and stick" to few core Web merchandising activities. Excel at those activities and do them consistently.

Consistency is a natural consequence of being focused. Don't try and give it a try at it beat 2 weeks. Instead, once you've chosen your core Web merchandising strategies, develop an action plan and follow through.

For example. If you decide on focusing on clause and video merchandising, then develop a publication timeline. Resolve to publish a certain number of clauses and videos each month. Take action consistently. Also set a realistic timeline. In the beginning you may revise your timeline.

Think in terms years, not weeks. If you publish 2 clauses and 2 videos each month, in 2 years you'll have nearly 100 publicised clauses and videos. Even if each clause and video drives 1 visitant to your website each week, that's 200 visitants per week.

Moreover, you'll establish a huge bank of clauses and videos which in itself will build credibility. A few clauses and few videos won't have the same impact as hundreds of clauses and videos.

I publish clauses primarily in EzineArticles and videos in YouTube because those publication platforms receive the most views and delivers the most traffic.

2. Choose Marketing Strategies that are Scalable

Scalable, in the sense I'm referring to it, is being able to start small with no or a limited budget, and rest on your success. As you increase revenues, you can "scale it up" by investment growing profits into your chosen merchandising activities.

The reality for many small businesses, especially when starting out, is there are not a heap of resources for merchandising. Being able to start with little or no investment is important.

3. Systematic and Teachable

I'm a DIY, hands-on marketer for my business. When you know your core merchandising activities well, then you're in a much better position to hire it out because you know how it should be performed. You also know how to measure results.

Simple means you turn your Web merchandising scheme into a system. You have a plan and you execute consistently. You don't have to re-invent the wheel. Instead, you wash, rinse, and repeat... once you establish and effective system.

Continue doing your core activities over and over. Keep in mind that it may take a little patc to develop an effective Web merchandising system. Once you do, then you can then easily hire it out or have train soul in your organization to give it a try at it.

Example: returning to the clause and video merchandising example, you'll not only have a publication timeline, but you'll develop clause writing techniques and video templates you can use over and over. In time, you'll write clauses and create videos faster.

4. Leveraging Your Marketing Activities

Leveraging your merchandising activities is building upon past work. Leveraging Web merchandising activities enables you to exponentially build up your Web presence.

You can best leverage when you choose merchandising activities that complement one another.

The best way to explain this is by example. Returning to the clause and video merchandising example, you can leverage those two complementary activities. Your clause content can be your video content.

Leveraging also results naturally as you build up a Web presence. As you publish more quality clauses, you have more content promptly available for your readers. Same matter with videos. Once they read your clauses and watch your videos, your other work is there for people (i.e. prospective customers) to read and watch.

More content also builds credibility... as long as it's quality content.

5. Easily Measurable

Choose small business Web merchandising strategies that present ways for you to measure results. If you don't know what's working, then you won't know what to do. You want to cente effective activities only.

The first part of being measurable is crucial the results you seek.

• Is it the number of visitants to your website?
• How about the number of clause or video views?
• Is it the number of new customers?

Likely it's all of these. Ultimately it's the number of new customers and revenues. However, measure a variety of figures/data is important.

Do some research to find out what are good numbers and what are bad numbers. You need to set the goal posts.

However, don't untimely stop a merchandising scheme or activity because you aren't acquiring huge results right away. Web merchandising takes time. You'll have to tweak and test your activities and system.

Which leads to the second part of being measurable - examination and tweaking.

Analyze what's working then tweak weak areas. This is an on-going process.

For example, some types of clauses receive more views and click-thrus than others. In your market, you'll have to try different clause approaches to see what works the best for your business.