Mobile direct marketing is more powerful than a locomotive, able to leap tall buildings in a single bound and has response rates that will blow your socks off. Here's how mobile direct marketing differs from traditional direct marketing.
1. A mobile direct marketing campaign is a child's play to implement. However, patc traditional direct marketing can start with simply buying a list of prospects or buyers for your product or service, mobile is 100% opt-in. You cannot buy a list of cell numbers and blast out your content.
2. While traditional marketing typically starts with a list, an SMS marketing campaign starts with a campaign offering something your target audience would find valuable. This could be updates about your product or service, alerts or a coupon giving purchasers a discount.
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There are a number of ways to publicize the existence of your campaign; many simply are integrated with traditional advertising channels with a call to action to text a keyword to a short code. Acting on your call to action, your SMS content requires the individual to opt-in to your database in order to take advantage of your offer. This is the basis of SMS marketing and how your mobile list is built.
3. Mobile direct marketing is both efficient and eco-friendly. Traditionally, a company would spend money having flyers or mailers written only to have 90%+ travel directly from the mailbox to the trash can.
Since a mobile list is built with opt-ins, any marketing content later sent is to people who have requested information on your product or service. In many cases, the consumer is actively waiting to hear from you. And, of course, since marketing contents are delivered via text electronic messaging in most cases, there are no design, printing or posting costs.
With regard to coupons, how many multiplication have you been at the checkout rummaging through your pockets or purse for that coupon you just know you have? Since a mobile coupon lives in a mobile device that is ordinarily ne'er more than three feet away from its owner, it's kind of hard to misplace.
4. One of the biggest differences between traditional marketing and mobile direct marketing is the conversion rate. Usually if a direct marketing campaign gets better than a tenth of one-hundredth conversion rate, it's cause to break out the pizza and beer. It is not unusual for a mobile SMS campaign to have a 20% conversion rate.
5. Traditional marketing campaigns can put a web address in print, on TV or mention it on the radio too as on many other advertising channels. However, there is a postponement between the consumer receiving the content and their power to take the next step. More multiplication than not, the first content is forgotten or ne'er acted upon.
A mobile direct marketing campaign, by contrast, provides the means for the SMS advertising recipient to instantly take action and respond to the content. With this power, response rates are much higher.
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