Up to 80% of your clients search online for products and services before making a purchase decision. There was a 20% increase in that last year alone. 60% of people begin looking your product or service with an online search engine like Google and Bing. Googles' own reportage showed that people have completed 60% of their cerebration before they're ready to talk to anyone about purchasing. It is this portion of the cerebration (during their research phase) where your content necessarily to address their necessarily, questions, and pain.
As Digital Marketers and as content writers, we talk a good deal about the client journey and merchandising funnels. Why? As antecedently mentioned, 60% of your clients journey is already completed before they contact you. Since a strong inward gross revenue funnel can increase your bottom line, making the job of any gross revenue staff easier and more productive, nurturing your prospects with content that aligns to their position in the merchandising funnel can provide up to a 20% boost in gross revenue.
Customer Journey
A typical client journey let ins 3 phases. Your content scheme should address each phase with articles and other content designed for each phase. The first stage is awareness. This is where your potential clients are looking answers, education, data, and "who" may fit their necessarily. The evaluation stage is next. Here your potential clients and clients will be deciding "why" or "if" you fit their necessarily. Next is the decision or purchase phase. This is where they are calculation out "how" to become your clients. So, your content should answer the questions: who, why and how.
1. Great Content Attracts Leads
As people begin their online search for a product or service, your content can attract them with articles, videos and social media posts designed to address their pain, answer their questions, and educate them. They become aware of you as an option to solve their problem and begin to trust you and your company has their expert. You become their go-to individual for advice and answers to their challenges.
2. Great Content Converts Prospects
This is where content demonstrates to potential clients why you are the best fit and that you are the expert that they need. Guides, testimonials, FAQ's, videos, and white document are options at this stage. Here you're building a relationship and establishing trust between the audience and your brand.
3. Great Content Closes More Clients
At the decision stage, people are looking how they can become your client. Your offer and calls to action at this stage can have a big impact on your conversions. Effective types of content at the purchase stage let in case studies, free offers, demos, and product literature.
Every business will have a different gross revenue funnel carven by their unique client journeys. Building an understanding of your clients, then developing a digital merchandising funnel around your industry and unique buyers and creating content to "fit" their necessarily at every phase of their journey will attract, convert and close more clients.
That's not all. The White House Office of Consumer Affairs found that it costs businesses sixfold more to attract a new client than to retain an existing one. With planned digital follow-up activities and a firm grasp on client services best practices, you can delight your clients by prodigious their expectations. This is where your best and to the worst degree high-ticket advertising begins: referrals and word-of-mouth.
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