Have you ever wondered why Ezine Articles have become
one of the most effective marketing techniques on the
Web?
The reason is quite simple.
People very rarely go online looking something to buy. They go online looking information - free information.
MARKETING EXECUTIVE JOB DESCRIPTION
They want to be educated, diverted and informed. And the best way to do that is to write free Articles for Newsletters.
At the bottom of your Article is your 4- or 5-line Resource Box. That's what turns your Article into one of the most powerful marketing techniques on the Web.
Here are eight tips to help you write your Articles
and get them published.
(1) Never allow yourself to think that you've run out of ideas. Instead, have the opposite thought: that there are more ideas than you could possibly write about. I detected mortal expression recently (with regard to Ezine Articles) that everything that could possibly be written about has already been written about. Nonsense! The Internet is evolving so fast that even
if you wrote a new Article every day, you still couldn't keep up.
(2) The Golden Rule of Five. Keep your Article titles
short - no more than five words. Ezine Editors love
short titles (they fit into the branch of knowledg of an
email).
(3) Keep your paragraphs short - no more than 3
sentences. It's much harder to read a computer screen
than a written page - so make it easy for your
readers.
(4) Make sure your Article flows properly. The easiest
way to do this is to write down the opening and
closing sentences of each of your paragraphs, then
read what you have. If it makes sense and moves along
nicely, you have an Article that is well organized and
flows properly.
(5) Include a word count at the top of your Article.
This makes it easy for an Ezine Editor to make a quick
decision on whether to use your Article. It also shows
you've been thorough in preparing your Article for
publication.
(6) Check all the golf links in your Article before
submitting it. Then let in a note that says: 'All the
golf links in that Article were checked and verified on
(date)'. Again, this saves time for the Ezine Editor
and demonstrates that you've been thorough.
(7) Offer a Free Report in your Resource Box. When
mortal reads your Article in an Ezine, they probably
won't be connected to the Internet. So the challenge
is this: to offer something so stimulating and
exciting that they'll fire up their modem and visit
your website. The best way to do that is to offer a
Free Report.
(8) Put all your Articles on autoresponders and then
create other autoresponder that lists all your
Articles, with an autoresponder address for each
Article (e.g.: all-articles@yourdomain.com). When you
submit your Article to a List or to an Article
Archive, always let in a note that says: "For a
complete list of Articles by this author delight send a
blank email to: all-articles@yourdomain.com"
Remember - Ezine Articles are probably the fastest way
there is of building your presence on the Web and
getting your content before of a targeted audience.
Happy writing!
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